雅虎購物、momo購物及博客來是我比較常去逛的網購平台,常常有優惠商品可撿。走過路過,千萬不要錯過！參考本商品MARKETING RESEARCH 7/E (PIE)CATHERINE不吝嗇分享他的生活點點滴滴;包括網路上購買的任何東西現在很多線上購物平台都有推出該商品!最近有些網友在問MARKETING RESEARCH 7/E (PIE)哪裡買最便宜?整理資訊大致有評鑑文、開箱文、試用文、分享文、推薦文、便宜、優缺點等...整理了GOOGLE上關於MARKETING RESEARCH 7/E (PIE)搜尋前幾名排序的資料！下面是整理的資料;有MARKETING RESEARCH 7/E (PIE)與其他類似值得參考的商品推荐.網友也都知道在定價和售價會有一定的差距,一直以來我都很相信CATHERINE推荐的東西。 |
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售價:1200  |
詳細資料ISBN：9780273768517 叢書系列：大學商管 規格：平裝 / 496頁 / 普通級/ 單色印刷 / 初版 出版地：台灣 內容簡介 FOR UNDERGRADUATE MARKETING RESEARCH COURSES. THE “NUTS AND BOLTS” OF MARKETING RESEARCH.MARKETING RESEARCH GIVES STUDENTS A “NUTS AND BOLTS” UNDERSTANDING OF MARKETING RESEARCH AND PROVIDES THEM WITH EXTENSIVE INFORMATION ON HOW TO USE IT. WRITTEN AT A LEVEL FIRST-TIME MARKETING RESEARCH STUDENTS CAN UNDERSTAND, THIS TEXT PROVIDES THE FUNDAMENTALS OF THE STATISTICAL PROCEDURES USED TO ANALYZE DATA WITHOUT DWELLING ON THE MORE COMPLEX AND INTRICATE CONCEPTS. ONLINE LINK TO CAREERS IN MARKETING RESEARCH: SOME STUDENTS WILL BE INTERESTED IN MARKETING RESEARCH AS A CAREER. BEGINNING WITH THE 6TH EDITION AND CONTINUED TO THE 7TH, THIS TEXT PROVIDES AN ONLINE AREER?LINK, GIVING THE AUTHORS THE OPPORTUNITY TO POST NEW HAPPENINGS IN THE INDUSTRY WHEN THEY OCCUR. STUDENTS WILL FIND DESCRIPTIONS OF POSITIONS, SALARY INFORMATION, EDUCATIONAL REQUIREMENTS, AND LINKS TO ACTUAL POSITION OPENINGS. ACTIVE LEARNING CHALLENGES: THESE SHORT EXERCISES, EMBEDDED AT STRATEGIC POINTS IN EACH CHAPTER,TASK STUDENTS TO USE THE CONCEPT(S) THEY HAVE JUST LEARNED TO EXPERIMENT WITH OR APPLY TO SOME ILLUSTRATIVE SITUATION. THE AUTHORS BELIEVE THESE EXERCISES SERVE TO SOLIDIFY LEARNING ON THE RELEVANT CONCEPTS.SYNTHESIZE YOUR LEARNING: THIS FEATURE HELPS STUDENTS SYNTHESIZE THE KNOWLEDGE THEY HAVE GAINED ACROSS SEVERAL CHAPTERS. THE EXERCISES REQUIRE STUDENTS TO GO BACK TO PREVIOUS CHAPTERS AND INTEGRATE MATERIAL INTO ANSWERS FOR THE EXERCISE. THE FOLLOWING YNTHESIZE YOUR LEARNING?EXERCISES ARE TO FOUND AT THE END OF THE FOLLOWING CHAPTERS:CHAPTER 5; DRILL BITS, INC.CHAPTER 6; JACKIE & ADELE COFFEE SHOPCHAPTER 8; MOE TORTILLA WRAPS CHAPTER 10; NIAGARA FALLS TOURISM ASSOCIATIONCHAPTER 13; PETS, PETS, PETSCHAPTER 15; ALPHA AIRLINESGUIDELINES ON REPORTING STATISTICAL ANALYSES TO CLIENTS. BASED ON THEIR OWN OBSERVATIONS IN THE CLASSROOM, THE AUTHORS HAVE ADDED GUIDELINES TO HELP STUDENTS WRITE REPORTS AFTER CONDUCTING A STATISTICAL ANALYSIS USING SPSS. THE IREPORTWRITING ASSISTANT: TO HELP PREPARE STUDENTS FOR WRITING IN THE PROFESSIONAL WORLD BURNS/BUSH ASKED A BUSINESS COMMUNICATIONS EXPERT, DR. HEATHER DONOFRIO, TO DEVELOP AN ONLINE RESOURCE THAT HELPS STUDENTS AS THEY DEVELOP THEIR WRITING SKILLS. IN THE NEW IREPORTWRITING ASSISTANT, AVAILABLE ON WWW.PEARSONHIGHERED.COM/BURNSBUSH, STUDENTS ARE EITHER LINKED TO SITES THAT SPECIALIZE IN A PARTICULAR ISSUE RELEVANT TO REPORT WRITING OR GIVEN INFORMATION ON THE FOLLOWING TOPICS: ● WHAT TO DO PRIOR TO WRITING?● TEMPLATES TO HELP STUDENTS GET STARTED WRITING● HELP WITH GRAMMAR● HELP WITH CITATIONS● EXAMPLE REPORTSADVANCED DATA ANALYSIS MODULES. EVEN UNDERGRADUATE STUDENTS TAKING THEIR FIRST COURSE IN MARKETING RESEARCH MAY NEED SOME KNOWLEDGE OF STATISTICAL ANALYSES OTHER THAN THOSE WE HAVE PROVIDED IN THE TEXT. THERE ARE TIMES WHEN STUDENTS NEED ADDITIONAL KNOWLEDGE OF ANALYSES OTHER THAN THE BASICS PROVIDED IN THIS TEXT. TO PROVIDE INSTRUCTORS WITH THIS FLEXIBILITY, BURNS/BUSH OFFER ADDITIONAL DATA ANALYSIS TECHNIQUES ONLINE IN TWO CATEGORIES: NONPARAMETRIC TESTS AND MULTIVARIATE TECHNIQUES. THE TOPICS COVERED ARE:FULL INTEGRATION OF SPSS 17.0: SPSS IS THE MOST POPULAR STATISTICAL SOFTWARE IN THE MARKETING RESEARCH INDUSTRY. BY INTEGRATING SPSS 17.0 INTO THE TEXT, STUDENTS ARE EASED INTO UNDERSTANDING THE SOFTWARE WHILE PROFESSORS SPEND MORE TIME TEACHING WHAT THE ANALYSIS TECHNIQUE IS, WHEN TO USE IT, AND HOW TO INTERPRET IT ATHER THAN EXPLAINING HOW TO USE THE SOFTWARE. |
| 搜尋參考資料: 1.The Marketing Research Process - Kendall Hunt www.kendallhunt.com/uploadedFiles/Kendall_Hunt/Content/Higher... · Fichier PDF The Marketing Research Process ... about internal and external influences on marketing strategies. 40 Marketing Research for Managerial Decision Making www.eurofins.fr/marketing-research.aspx ... Eurofins Marketing Research s'appuie sur la double compétence sensorielle et marketing de ses équipes ... www.itpie.co.uk IT Pie are a digital marketing agency in Cardiff, ... Following extensive research and collaboration with the owners, I.T Pie produced a high quality website. Features For undergraduate marketing research courses. The “nuts and bolts” of marketing research. Marketing Research gives students a “nuts and bolts ... www.marketingsherpa.com/article/chart/top-data-analysis-challenges-lpo Marketing Research Chart: Top data analysis challenges for landing page ... Associate Director of Product Development Chart: Top data analysis challenges for … MARKETING RESEARCH 7,E (PIE) |
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資料來源：博客來 |
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